Sony Bravia Ad: Standing out by not shouting

Absolutely beautiful.

Watch the extended version for some special moments (the dog is my favorite).

When you’re introducing the next generation of television, you want to make an impact – but that doesn’t mean you have to shout at the top of your voice. And it doesn’t mean you have to be predictable. Sending 250,000 multi-coloured ‘superballs’ bouncing down the streets of San Francisco may seem the strangest way to do this, but that’s exactly what Danish director Nicolai Fuglsig did for the BRAVIA commercial in July this year.

Sony BRAVIA ad