Worst company name ever.

There’s a new word of mouth marketing comapny in town, and they have a very, very disagreeable name: FanPimp. FanPimp sets up sites that allow fans to ‘win’ things by marketing products for companies. The idea is to harness and amplify the existing WOM buzz about a product or service.

But back to the name: Yup, you read that right. Fan. Pimp.

Fan– An ardent devotee; an enthusiast.

Pimp– One who finds customers for a prostitute; a procurer.

So… if the fan becomes a pimp (finding customers for a company) that makes the company a… prostitute. But the companies are paying the fans… so are they the prostitute?

No matter how you slice it, the name is terrible and the idea only slightly less so.