Advertising on fire trucks

On my way home tonight, I passed some kind of scene surrounded by several fire trucks. One of the trucks was departing and drove in front of me for awhile before turning off to the EMT station by Lake Calhoun.

At some point I noticed something odd about the truck–there was an advertisement on it! It was on a canvas sheet that covers the hose storage area (a decent chunk of the back side of the truck).

It was for Quit Plan, which is interesting, as both help people stop smoking 😉

So the question is: can anyone advertise there? or it only for public service type messages?

Will we see “This fire rescue brought to you by Mennen” one day? How about “The arrest is sponsored by Tropicana” (a bad brand experience for one person to be sure)?

Has anyone else seen these firetruck ads?

One Response to “Advertising on fire trucks”

  • Scott M. Held Says:

    I know of a department in Westmoreland County Pennsylvania (Near Pittsburgh) that sold adevertisements to help fund their ladder truck. Our company is now interested in doing the same. When you try to fund $500,000 or better for new apparatus you’ll take all the help you can get. If anyone has information on this please send it along. Thank you

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