Can I coin a new term here?

Macsturbation (noun)
The tendency of Mac owners (especially new owners) to endlessly talk about their computer, sometimes accompanied by pictures (from their new digital camera). Also may include talk of their Macessories, identifiable because they all start with “i” … iPod, iSight, iLife, iPhoto, iMGonnaBeSick, etc.

Let the flame war begin…